be relevant to become relevant

be realistic what the impact of your solution is to your audience’s problem

• don’t talk about your cycling pace if your audience drives formula 1 cars

talk numbers, numbers, numbers – if they are relevant to the total project size your audience is dealing with

• Make sure you’ve done your homework to quantify the value of your solution

• It is not about cost – it is about savings in OPEX, time, incidents and increased customer satisfaction

Become the trusted go-to person by walking your talk and be knowledgeable about your audience’s business